Privacy Policy | WW Canada

WHAT INFORMATION ABOUT ME IS COLLECTED ON OUR WEBSITE OR THROUGH OUR ONLINE PRODUCTS?

We collect certain personal information about you through our Website and Online Products. “Personal Information” is information about an identifiable individual. Such Personal Information that we collect from you may include your name, address, email address, telephone number, birth date (for the purposes of determining eligibility to subscribe to our Online Products or offerings, conducting demographic analyses, personalizing your experience on the Website, and/or satisfaction of contest eligibility requirements) and billing and credit card information. We may request Personal Information from you when you register on our Website, subscribe to our Online Products or in connection with other Online Products we may make available on our Website from time to time. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personal Information other than as specified in this Privacy Policy.

You do not have to provide us with any Personal Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use all of our Online Products, such as subscribing to our online weight-loss tools or posting content to any Community Area on our Website. A “Community Area” means any blog, personal page, group page, chat room, message board, bulletin board, recipe swap, or similar activity. In addition, we may not be able to provide you with some of the other Online Products dependent upon the collection of such information, such as a personalised WW.com/ca home page.

When you become a registered user of our Website, subscribe to one of our current Online Products, or in connection with other Online Products we may make available on our Website from time to time, we also may collect information such as demographic information (like age, profession or gender) and physical information (like current weight). We may also collect user IP addresses, browser types, domain names, which third-party site referred you to our Website, and other statistical data involving the use of our Website. We use this information to help us understand the characteristics of people who use our Website and to improve and market our Website in general and our Online Products in particular.

Information from Other Sources.

We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website and Online Products, to determine your preferences so that we can tailor our Website and Online Products to your needs, and/or to study nutritional, weight-loss, behavioural and fitness questions in general.

WHERE AND WHEN IS INFORMATION COLLECTED ON OUR WEBSITE OR THROUGH OUR ONLINE PRODUCTS (INCLUDING THROUGH THE USE OF COOKIES AND ACTION TAGS)?

We may collect information from you in different manners and at different places and times on our Website, such as when you register for our Website or subscribe to one of our Online Products. We also may collect information from you in connection with, or through, other Online Products we may make available on our Website from time to time. The following is a description of the areas and/or manner in which we primarily collect information about you.

Becoming a Registered User and Subscription.

In order to access certain Online Products on our Website, such as our Community Areas, weight-loss tools and food database, you must first complete certain steps to become either a registered user or a subscriber. During these steps, you may be required to provide us with information such as name, postal code and email address, and, if you subscribe to one of our Online Products, payment and billing information. This information is used to help us understand the characteristics of people who use our Website, to improve our Website and our Online Products, to contact users about requested Online Products and/or for subscription billing purposes. It is optional for you to provide demographic information (such as profession and number of children), but providing this information is encouraged so we can provide a more personalised experience on our Website such as by providing you with information that we think would be of interest to you.

Cookies and Action Tags.

We also collect information passively using "cookies" and "action tags." "Cookies" are small text files that are placed on your computer in order to identify (i) your Web browser, (ii) the activities of your computer on our Website, and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:

· personalise your experience on our Website (e.g., to dynamically generate content on web pages specifically designed for you),

· assist you in using our Online Products (e.g., to save you time by not having to re-enter your name upon each visit to our Website), and

· allow us to statistically monitor how you are using our Website for purposes of improving our online offerings.

We also may use cookies to conduct marketing and promotional efforts, tailor certain advertisements to your browser that we think may be of interest to you, or to determine the popularity of certain content (see Digital Advertising & Analytics below for more information about interest-based advertising). We may link the information stored in cookies to other Personal Information you provide us, and to personalise your Website experience we may store Personal Information you provide us in an encrypted form in temporary or “session” cookies, which are erased when you close your browser.

You do not have to accept cookies to use our Website, however, you may not be able to use certain products, offerings, features, or resources of our Website (including our Online Products) if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.

"Action tags," also known as web beacons or gif tags, are a web technology used to help track anonymous website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our Website, including advertisements, or e-mail sent on our behalf, may contain action tags. Unlike cookies, action tags are not placed on your computer. Digital Advertising & Analytics.

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on this Website and across third-party websites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Website and Online Products over time and based on use of third-party websites and services. This type of advertising is known as interest-based advertising. You may visit http://youradchoices.ca/choices/ (CA) to learn more about interest-based advertising and how to opt out of this advertising from companies participating in industry self-regulatory programs. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choice. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.

We may use analytics services provided by third parties that use cookies and other technologies to collect information about your activities across this Website and through Online Products and other sites over time, including Google Analytics. The data collected via Google Analytics can be connected to other data that we collect from and about you. Analytics data collected may also be used by Google and combined with other data for interest-based advertising as described above. The Google Analytics Advertising Features that we use may include remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and integrated services with Google AdWords. To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit Google Analytics at https://www.google.com/policies/privacy/partners/ and to opt out of Google Analytics you may visit https://tools.google.com/dlpage/gaoptout/.

We may also use third-party social media platforms to deliver customized ads. To facilitate the customized delivery of such ads, we may convert your email address, telephone number or other Personal Information into a unique value that can be matched by our partner social media platforms to your account on such social media platforms. To opt-out of receiving customized ads through social media platforms, please use the links provided in the ad, or email us at privacy@WeightWatchers.ca.

Social Media (Features) and Widgets.

Our Website includes social media features, buttons and widgets provided by third party social media platforms such as Facebook and Twitter (collectively, the “Features”). A Feature may collect your IP address and which page you are visiting on our Website, and may set a cookie to enable the Feature to function properly. This cookie may allow the social media platform to link the foregoing data with your user profile. The Features are either hosted by the third party platform or directly on our Website. Your interactions with these Features are governed by the privacy policy of the relevant platform.

Linking your account with third party applications and devices.

Our Website offers you the option to connect your WW account with third party applications or devices (each a "Tracker") such as activity trackers that measure your activity level (e.g. the number of steps and distance walked, calories burned and other personal metrics). If you connect your WW account with an account you have with a provider of a Tracker, the third party provider will receive the information from us that you have a WW account. At the same time, data collected by your third party Tracker (for example, personal activity data collected via an activity tracker device or other collected data) will be transferred to us and may be incorporated into your WW account (for example, to display activity SmartPoints® values earned) in accordance with the terms of this Privacy Policy. You have the option to disconnect the Trackers from your WW account at any time via our website. Please refer to the privacy policy of your Tracker provider for further details, which may include information on what specific data is collected by your third party Tracker and account.

Affiliate Partnerships. Through third-party referral program operators and others, we offer referral programs whereby referral websites can earn commissions through the referral of subscribers or other purchasers to our Website. To track the earning of such commissions, and to determine the effectiveness of the referral programs, the users who become subscribers to our Online Products or purchasers through such referral websites are tracked using technologies (such as cookies and/or action tags). Our program operators and the referral websites themselves can only access such as data relating to the number of impressions served, the number of transactions completed, and their resulting earnings. They cannot access our customers' personal information. If you choose to apply to be a referral website, we use the data you provide strictly for conducting business with you. We have entered into certain agreements with third-party program operators for the purpose of administering our referral programs. Should you become a referral website of ours through one of our third-party program operators, any information you provide to them is subject to their privacy policies.

Online Products.

We collect information when you choose to use some of our Online Products (available either for free or on a subscription basis) such as the "Favourites" feature, the SmartPoints™ Tracker tool, and the "Weight Tracker" tool and the Community Areas. We also collect information that you provide voluntarily through responses to special Online Products such as surveys, questionnaires, self-assessment quizzes, contests and the like. Some of these Online Products may ask you for physical information, such as your weight and height. We collect this information in order to personalise your online experience.

Community Profile Feature.

We feature public forums such as those contained in Community Areas where you and other users of our Website can communicate with one another. In addition, we offer the "Community Profile" feature of our Website to permit you to share information about yourself (including, if you elect, Personal Information) with others. You should be aware that any information shared in a public forum such as a message board, blog, personal page, posting, group bulletin board or recipe swap or through our Community Profile feature is widely available and may be seen or collected by third parties that do not adhere to our Privacy Policy, although the availability of personal pages or groups identified as “private” may be limited to certain permitted users. However, even information marked “private” may be viewed by our staff in the course of operating the Website and Online Products. Third party search engines will not collect information you designate as “private”, however once you participate in a Community Area by posting content, the content that you post (including your username) may appear in third party search engines. You should think carefully before disclosing any information in any public forum, or through the Community Profile feature, on our Website. For example, you should not select a username that includes personal information. Log Files.

We also collect information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other statistical data involving the use of our Website and Online Products. This information may be used to analyze trends, to administer the Website, to monitor our Website's use, and to gather general demographic information. We may link this information with other Personal Information for these and other purposes such as personalizing your experience on our Website and evaluating our Online Products in general.

Email or Refer a Friend.

We may offer referral tools for informing a friend about our Website, or one of our Online Products. If you choose to refer a friend, we will send your friend a one-time email on your behalf containing the information you request to be sent. If you elect to use these referral tools, we will collect from you certain Personal Information about your friend which you provide, such as your friend's name and email address. We do not store your friend’s information or use it for any other purpose. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship.

· “Personal relationship” means a relationship between you and the recipient provided that you and the recipient have had direct, voluntary, two-way communications and it would be reasonable to conclude that you have a personal relationship, taking into consideration any relevant factors such as the sharing of interests, experiences, opinions and information evidenced in the communications, the frequency of communication, the length of time since the parties communicated or whether you have met in person.

· “Family relationship” means a relationship between you and the recipient provided that you are related to the recipient through a marriage, common-law partnership or any legal parent-child relationship and you have had direct, voluntary, two-way communication.

DO WE COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE?

We are committed to protecting the privacy of children. Our Website and Online Products are not designed for or directed to children under the age of 13. We do not collect Personal Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children's exploration of the Internet, and to teach their children about protecting their personal information while online.

WHAT DO WE DO WITH THE INFORMATION WE COLLECT?

In general, we use the information collected on our Website and through our Online Products to help us understand who uses our Website and Online Products and how they are used, to personalise your experience (such as by providing you with information we think may be of interest to you), to assist you in using our Online Products, to improve our Website and Online Products, and for subscription billing purposes, if applicable. If you become a registered user of our Website or subscribe to one of our Online Products, we may use your information to send you a welcoming email that may confirm your user name. If you "opt-in" we may send you electronic newsletters, contact you about WeightWatchers products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with an option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to contact you about important service announcements and updates regarding our Website or Online Products or, if you are a subscriber, about your billing account status. You will not be able to opt-out from these service announcements and updates as they contain important information relevant to your use of our Website and/or our Online Products and are not promotional in nature.

In addition, if you become a registered user or subscribe to one of our Online Products after May 19, 2004, we may use your information to contact you by postal mail about WeightWatchers products, services, information and news that may be of interest to you, unless you notify us that you no longer desire to receive these communications.

We may also use the information gathered on our Website and through our Online Products to perform statistical analysis of user behaviour, to analyze and evaluate issues relating to nutrition, weight loss, behaviour and fitness, or to evaluate and improve our Online Products. We may link some of this information to Personal Information for internal purposes only or to assist you in your personal weight loss efforts.

WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?

Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on our Website or through Online Products. We may transfer or disclose personal information as follows:

Service Provider Arrangements

In connection with our Website and Online Products or other services we provide to our customers, we may transfer (or otherwise make available) Personal Information to third parties who provide services on our behalf. For example, we may use service providers to process payments or host our Website on our behalf. Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.

Personal Information may be maintained and processed by third party service providers in the US and Canada. For more information about the way in which our service providers treat Personal Information, contact us as set out below.

Sale of Business

We may transfer Personal Information as an asset in connection with a prospective or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization or other change in corporate control.

Legal

WW Canada, ULC., and our Canadian, US and other service providers and affiliates may disclose your Personal Information in response to a search warrant or other legally valid inquiry or order (which may include lawful access by Canadian, US or other foreign governmental authorities, courts or law enforcement agencies), to other organizations in the case of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, US or other law.

DOES THIS PRIVACY POLICY APPLY WHEN I LINK TO OTHER WEBSITES?

Our Website contains links to other websites not owned or operated by WW Canada, ULC. (for example, if you click on a banner advertisement, you will likely be taken off our Website), including links to websites operated by third-party franchisees. Please be aware that we are not responsible for the privacy practices of such third-party websites. We encourage you to be aware when our Website links to other websites and to read the privacy policies or statements of each and every website. This Privacy Policy applies solely to information collected by our Website or through our Online Products.

IS THE INFORMATION WE COLLECT SECURE?

We use reasonable physical, administrative and technical safeguards designed to help prevent unauthorized access, use, modification and disclosure to or acquisition of your Personal Information.

Only employees or agents who need access to your Personal Information to perform a specific task or function are granted access to such information.

WHAT CHOICES DO I HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONAL INFORMATION?

Except as otherwise described in this Privacy Policy, we will only use Personal Information for the purposes described above or as otherwise disclosed at the time we request such information from you. If you no longer wish to receive communications from us via postal mail, you may notify us by calling us at (800) 651-6000 or by contacting our Privacy Coordinator at the address set out below. You may manage your communication preference and "opt-out" of receiving certain communications through the My Profile feature of our Website, or by contacting our Privacy Coordinator at the address set out below. Users of our Website are notified when Personal Information is being collected by third parties on our Website. We do this so you can make an informed choice as to whether you should disclose information to a third party. In addition, as noted above, you may "opt-out" of certain data tracking practices by our advertising partners. For more information, including your opt-out choices, regarding interest-based advertising, please see the “Digital Advertising & Analytics” section above.

CAN I ACCESS, UPDATE OR CORRECT MY PERSONAL INFORMATION?

You can always contact us in order to: (1) access, update or correct your Personal Information; (2) change your preferences with respect to communications and other information you receive from us; or (3) correct the Personal Information maintained about you on our systems, by accessing My Profile or contacting our Privacy Coordinator at the address set out below.

RETENTION AND STORAGE OF YOUR PERSONAL INFORMATION

We retain your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws.

Upon termination or cancellation of your paid subscription, you will remain a community user of our Website unless you specifically request otherwise. We will continue to store certain Personal Information to provide you with ongoing access to your community user account and in the event you should re-subscribe to our Website. In the event you have any objection to this, you should submit your objection to us via email to privacy@weightwatchers.ca.

HOW WILL I KNOW IF THERE ARE ANY CHANGES TO THIS PRIVACY POLICY?

If we decide to change this Privacy Policy, we will post those changes on our Website so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. If at any point we decide to use Personal Information in a manner significantly different from that stated in this Privacy Policy, or otherwise disclosed to you at the time it was collected, we will notify you by email or otherwise, and you will have a choice as to whether or not we use your Personal Information in a new manner. We may also make non-significant changes to our Privacy Policy that will not affect our use of your Personal Information.

WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?

If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please contact our Privacy Coordinator in any of the following ways:

Email our Privacy Coordinator at: privacy@WeightWatchers.ca

Or, write to our Privacy Coordinator at:

WW Canada, ULC.

1415 Joshuas Creek Drive, Suite 200 Oakville, Ontario, L6H 7G4

Attn: Privacy Coordinator

Last modified as of March 17, 2021.